StubHub Facing Class Suit Over Use of Tracking Pixel Technology

StubHub Inc., the prominent online ticket marketplace, was hit with a class suit alleging it violated California privacy laws by installing tracking technologies on its website without user consent.

John Janiga alleges that StubHub violated the California Invasion of Privacy Act and other state law by installing pixel tracking technologies on its website without user consent. These technologies act as pen registers or trap and trace devices under state law, capturing routing and addressing information from website visitors including IP addresses, URLs visited, and device details, he says.

StubHub enabled the third-party trackers from companies like Google, Microsoft, Branch.io, ...