Playboy Enterprises Inc. violated Michigan privacy law by renting out personal information about its subscribers to data aggregators without their notice or consent, a new complaint alleges.
The complaint alleges Playboy rents subscribers’ personal information—including full names, titles of the magazines they subscribe to, and home addresses—to data aggregators and cooperatives.
These companies supplement Playboy’s mailing lists with additional sensitive personal information from their own databases, the lawsuit alleges. Playboy then rents the enhanced mailing lists to companies like advertisers, political organizations, and non-profits to identify and target Playboy subscribers by personal details like income, religion, and political affiliation, it ...
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