Old Lyme Should Face ‘Non-GMO’ False-Ad Claims, Judge Says

The maker of Old Lyme snacks should face proposed class claims that its own non-GMO emblem on packages tricks consumers into thinking the snack foods meet the non-GMO standards of an independent third-party verifier, a federal magistrate in New York said.

Jewell Rankin bought Old Lyme “Aged Cheddar Horseradish” flavored potato chips in Brooklyn in 2018, believing they had been verified to be non-GMO by an independent third-party outfit such as the Non-GMO Project.

Rankin alleged that Old Lyme Gourmet Co., doing business as Deep River Snacks, intentionally mimicked the appearance of the Non-GMO Project’s seal when formulating its own ...