Noom Accused of Duping Customers in $100 Million Class Action (2)

Noom, maker of a widely used and aggressively marketed lifestyle app, duped thousands of unwitting customers into purchasing auto-renewing memberships for personalized weight loss programs that don’t provide the coaching services that the company markets, according to a proposed class action filed in the Southern District of New York.

The lawsuit, filed by would-be class representative Geraldine Mahood, seeks at least $100 million in compensatory damages.

Although Noom claims the “best thing” about its coaches “is that they are real, live people,” messaging and tips are largely, if not exclusively, provided by an automated bot enabled by artificial intelligence, the ...