NBCUniversal ‘Unlimited’ Drink Refills Have Limits, Suit Says

NBCUniversal Media LLC tricks thirsty theme park visitors with an “unlimited” daily drink cup promotion that’s actually got a limit—six refills an hour, a new suit says.

NBCUniversal advertises that the purchase of a Coca-Cola Freestyle Souvenir Cup includes unlimited beverage refills each day from any of the machines located throughout Universal’s Orlando, Fla., parks, Luis Arnaud alleges.

The cups are embedded with a chip that can deny refills to customers who haven’t reactivated them for subsequent days.

However, the chip also tracks refill timing, Arnaud says: The chips and machines are programmed to allow one 16-ounce refill every 10 ...