‘Natural’ Wesson Oil Deceptive Marketing Suit Gets Reinstated

A would-be class suit alleging Conagra Brands Inc. deceived consumers by labeling Wesson Oil “100% natural” even though it contained genetically modified ingredients was reinstated by the First Circuit.

Margaret Lee stated a plausible claim that the label could have led reasonable consumers to believe the oil contained no GMO ingredients, the U.S. Court of Appeals for the First Circuit said.

Lee sued in June 2017 on behalf of a Massachusetts class, seeking money damages and an injunction barring deceptive marketing.

A district court improperly dismissed the suit in 2017, finding the label conformed to the Food and Drug Administration’s ...