M.A.C. Cosmetics Violates Illinois Biometric Law, Class Alleges

M.A.C. Cosmetics’ virtual try-on feature, with which customers can virtually apply makeup via video live-stream, violate Illinois biometric privacy laws, according to a class complaint filed in Cook County Circuit Court.

Plaintiff Fiza Javid went to a M.A.C. store at a mall in the Chicago suburbs and was offered the option to virtually try on lipstick and lipliner, after which a salesperson scanned her face, according to the complaint.

The M.A.C. website also has a feature letting customers upload a photo of their face, use their phone’s camera to take a picture, or allow M.A.C. to access the ...