LinkedIn Faces Advertiser Class Action Over Inflated Ad Views

LinkedIn Corp. was hit with a proposed class action in the Northern District of California by advertisers seeking to recover overcharges after the company announced Nov. 12 that it inadvertently overcounted the number of consumer views of ad postings for more than two years.

The named plaintiff, Drew Krisco, alleges that LinkedIn failed to properly design and audit its advertising system.

The complaint alleges the advertisers purchased more advertising than they would have if LinkedIn “had not disseminated inflated metrics and would have paid a lower price for the advertising services they did purchase.”

The company announced that its engineering ...