Kashi Consumers’ Protein Label Challenge Tossed as Preempted

Kashi Co. shook off a proposed class suit alleging it overstated the protein content of various foods, as a federal court in California said consumers’ deception claims are preempted because federal regulations allow the technique by which the Kellogg Co. unit measured protein.

Elena Nacarino and Megan Taylor challenged the company’s assertion on products’ front labels that the food items include 11 grams of protein.

Protein content can be measured in different ways.

According to Nacarino and Taylor, the amount of protein in food can be measured directly by calculating its amino acid content or indirectly using the amount of ...