Gun Rights Group Sued for Collecting, Using Buyers’ Private Data

The National Shooting Sports Foundation collected the private information of millions of gun purchasers from warranty cards without their knowledge or consent and used it to target them with political messages, a new class complaint filed in federal court alleges.

Firearms owners Daniel Cocanour and Dale Rimkus allege NSSF convinced manufacturers like Glock, Remington, and others to share customers’ warranty cards containing details like income, hobbies, and family size. NSSF then used that information to build a database of over 5 million purchasers to target with political messaging and voter outreach efforts like its “GunVote” campaign. It also hired data ...