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Dunkin Wins Appeal on ‘Steak’ Breakfast Sandwich Ads

March 31, 2020, 3:52 PM

Dunkin’ Brands Inc. defeated a would-be class action alleging that the company deceptively marketed its Angus Steak & Egg Breakfast Sandwich and Angus Steak & Egg Wake-Up Wrap, under a Second Circuit ruling.

The company’s advertising wasn’t deceptive or misleading to a reasonable consumer, the court said. The ruling also limited the ability of district courts in New York to hear claims against out-of-state corporations.

Chufen Chen and four other plaintiffs alleged that Dunkin’s labeling and television advertising deceived customers into thinking the products contained an “intact” piece of steak, while they actually contained a ground beef patty with ...