Crunch LLC violated the Video Privacy Protection Act by disclosing the personal video viewing information of visitors to its website to Meta Platforms Inc. without their consent, according a class suit filed in federal court.
Plaintiff Kristi Jordan alleged that Crunch, the operator of a chain of gyms, embedded Meta’s “Pixel” code on its website and systematically transmitted customers’ Facebook IDs and the titles of specific workout videos they watched to Meta.
The lawsuit claims this practice violated the VPPA, which prohibits disclosing consumers’ personally identifiable information related to their use of video materials without their written consent. It alleges ...
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