Comcast Hit With Class Action for Collecting Viewers’ Data (1)

Comcast Cable Communications LLC violates federal and state law by collecting and selling subscribers’ private video viewing data without their consent, a class action filed April 25 alleges.

Comcast sells the product of its “surreptitious profiling and tracking” of what subscribers watch to advertisers, the complaint says.

Subscribers’ detailed video viewing data, combined with its own subscriber information and demographic data “positions Comcast as an advertising powerhouse,” it says.

The allegations “are simply wrong and misrepresent the facts and the law,” a Comcast spokesperson told Bloomberg Law.

“We don’t share personally identifiable information about what our customers watch on television ...