Applied Nutrition Defeats Sexual Health Supplement False Ad Suit

A proposed class of sexual wellness supplement buyers failed to offer enough evidence supporting claims Applied Nutrition Inc. made false or misleading statements about the supplement’s efficacy, a California appellate court said Monday.

Ryan Vigil sued Applied Nutrition on behalf of a nationwide class, alleging he purchased Libido-Max based on the company’s claim that it would provide certain sexual health and performance benefits, but that the supplement failed to yield the advertised results.

Vigil asserted claims under California’s Unfair Competition Law and Consumer Remedies Act, alleging Applied Nutrition engaged in false advertising, misrepresented and omitted material facts, and breached several ...