Visa Echoes Alphabet With Strong Demand for Rare Euro Bond Deal

Investors poured into Visa Inc.’s return to the euro bond market, placing nearly €11 billion ($12.5 billion) in orders for the US payments giant’s €3.5 billion multi-tranche offering in the latest show of appetite for US blue chip debt.

The notes, due in three, eight, 12, and 19 years, mark the latest move by a US firm looking to tap strong European demand for its debt and take advantage of lower yields in the single currency. Proceeds will be used for general corporate purposes, including refinancing existing debt.

It follows Tuesday’s blowout debut euro currency deal from Google parent ...