Trump Media ETFs Test Brand Power in Crowded $14 Trillion Market

Donald Trump’s social-media empire is muscling into Wall Street, entering the $14 trillion US ETF market with five new “Made in America” funds spanning industries from energy to defense.

The products, which began trading with little fanfare at the end of December under Trump Media & Technology Group Corp.’s fintech banner, aren’t just a brand extension — they’re a fresh test of whether political allegiance can be turned into a viable financial wrapper. Sponsored and advised by Yorkville America Equities, the funds arrive in a thematic ETF landscape already crowded with narrative-based offerings.

After attracting about $40 million ...