StubHub IPO Puts Direct Ticket Sales Plan in the Spotlight

StubHub Holdings Inc. is hoping to excite investors ahead of its initial public offering with its plan to expand its business selling new tickets for sports and other live events.

The company, which is primarily a marketplace for secondary ticket sales, has plenty of demand for its offering that could raise as much as $851 million. The deal, which prices late on Tuesday, is multiple times oversubscribed, Bloomberg News reported earlier on Monday.

In a marketing presentation to investors, Chief Executive Officer Eric Baker and Chief Financial Officer Connie James focused on the company’s plans to expand beyond reselling tickets ...