Secretive Shein Owners Build $40 Billion Fortune in Fast Fashion

December 12, 2022, 5:00 PM UTC

Not far from the chi-chi boutiques along Omotesando, Tokyo’s Rodeo Drive, sits a new emblem of international fashion.

Down Cat Street, beyond outposts of venerable names such as Ralph Lauren, Gucci and Louis Vuitton, are the first permanent premises of China’s fast-fashion phenom Shein.

Its rise and the controversies that have accompanied it have grabbed the fashion world by the lapels. But the two-story boutique here is more than a monument to fast-moving styles: It’s a monument to the vast fortune Shein’s four founders have amassed with startling speed.

It took Ralph Lauren, who launched the Polo brand in 1967, three ...

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