Red Bull Invests in Apex Capital’s Athlete-Backed Venture Fund

Red Bull Ventures, the newly formed investment arm of the prominent sports drink firm, has made a significant investment in Apex Capital’s athlete-backed venture capital fund.

The deal will see Apex Capital’s fund close, with Red Bull Ventures becoming a cornerstone limited partner, according to a statement. The financial terms of the transaction weren’t disclosed.

Launched in April, Red Bull Ventures is headed by Nai-Tseng Chen, Red Bull’s longtime head of corporate finance, and Sabrina Jones, a former venture capital investor at German industrial firm Robert Bosch.

The venture initiative follows years of Red Bull Basement, a startup ...