Oura Nears $500 Million in Annual Revenue and Readies New Ring

Oura Health Oy, a Finnish health technology company known for its fitness-tracking rings, will see annual sales double this year to roughly $500 million and expects “healthy” growth in 2025.

Chief Executive Officer Tom Hale, speaking in an interview, said that Oura is building a loyal following after selling more than 2.5 million rings. Still, the company isn’t yet at the stage of planning an initial public offering, he said.

The 11-year-old business, which pioneered the concept of finger-worn activity trackers, makes its money by selling rings for $299 and subscriptions priced at $6 a month. It’s more ...