MakeMyTrip Adds AI Voice Chat to Lure More India Travelers

India’s largest online travel-booking service is rolling out a voice chat service powered by artificial intelligence, becoming the country’s first major company to harness recent advances in generative AI.

MakeMyTrip Ltd. will use Microsoft Corp.’s Azure Open AI technology for the chat, initially available in English and Hindi, the Indian company said in a statement Monday. The voice assistant will appear on the company’s app and the front page of its travel site and is designed to help users book flights and holidays.

Nasdaq-traded MakeMyTrip is trying to expand beyond India’s 75 million high-frequency e-commerce users, targeting hundreds of ...