General Atlantic-Backed SMG Said to Weigh Options Including IPO

SMG Swiss Marketplace Group, which operates online real estate website ImmoScout24, is exploring strategic options including an initial public offering and a sale, people familiar with the matter said.

The firm, which counts General Atlantic among its backers, has attracted inbound interest from financial investors, the people said. The business could be valued at several billion euros in any transaction, the people said, asking not to be identified as the information is private.

SMG has brought in Evercore Inc. to help arrange its potential IPO, including seeking proposals from investment banks, according to the people. Should the company decide to ...