ByteDance Aims to Match Meta Sales in 2025 as TikTok Gains Steam

ByteDance Ltd. is targeting revenue growth of about 20% in 2025 despite a potential global economic downturn, a pace of expansion that could help it match Meta Platforms Inc.’s global business.

TikTok’s owner expects sales to increase to roughly $186 billion from $155 billion in 2024, people familiar with its finances said. That caps years of 20%-plus growth and would take the Chinese internet leader to just a whisker below Meta’s projected revenue of about $187 billion this year. ByteDance now claims more than 4 billion monthly active users for its suite of apps, in the ballpark of Meta’s, the ...