Brooklinen CEO Is Turning Profit, Opening Shops and Weighing IPO (Correct)

Brooklinen co-founderRich Fulop says his company avoids the pitfalls of its direct-to-consumer peers for one big reason: It’s profitable.

The 36-year-old started the bedding company with his wife, Vicki, in 2014 and said it makes money and generates cash. That may help it stand out from other DTC companies that have gone public in recent years and disappointed investors.

The business model disrupted retail last decade when companies like Warby Parker pitched consumer goods at lower prices by cutting out retailers and selling directly to shoppers. But enthusiasm has waned because many of these businesses have struggled to ...