In September, Seoul’s fine dining scene got a big boost with the premiere of
The series, which featured 100 chefs competing to win the 300 million-won ($206,000) prize, quickly became the platform’s No. 1-ranked global non-English show. Its popularity helped one of the competition’s judges, Paik Jong-won, raise 102 billion won in an initial public offering of
The show has also propelled several talented Korean chefs and their restaurants into the spotlight.
Choi Hyun-seok, who ...
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