A Hit Netflix Show Is Heating Up the Restaurant Scene In Seoul

Jan. 22, 2025, 10:10 PM UTC

In September, Seoul’s fine dining scene got a big boost with the premiere of hit Netflix cooking competition Culinary Class Wars.

The series, which featured 100 chefs competing to win the 300 million-won ($206,000) prize, quickly became the platform’s No. 1-ranked global non-English show. Its popularity helped one of the competition’s judges, Paik Jong-won, raise 102 billion won in an initial public offering of his restaurant chain’s company, Theborn Korea. The deal valued his stake at $215 million.

The show has also propelled several talented Korean chefs and their restaurants into the spotlight.

A coveted table at Choi Dot, from Culinary Class Wars star Choi Hyun-seok.
Source: Choi Dot.

Choi Hyun-seok, who ...

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