Trump Pressures Apple to End DEI After Investors Reject Measure

President Donald Trump said Apple Inc. should end its diversity, equity and inclusion efforts, ramping up his pressure campaign to erase the policies from US workplaces.

“APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM,” the president wrote Wednesday on his social media site.

The comments come a day after Apple investors rejected an outside shareholder proposal to end its DEI initiatives. Chief Executive Officer Tim Cook said the company never had hiring quotas or targets, but still may make some adjustments to the program. The company conducted the vote as part of its annual meeting. ...