Tesla Lost the Most Share Last Year in EV-Stronghold California

Tesla Inc. squandered by far the biggest share of new-car sales in California last year, as the electric-vehicle maker lost ground in one of the world’s largest EV markets.

The company accounted for 9.9% of all vehicles registered in the state last year, down from 11.6% in 2024, according to Experian data published by the California New Car Dealers Association. The market share decline was more than three times that of Stellantis NV’s Dodge, dropping Tesla to the No. 3 auto brand in the state in 2025, after trailing only Toyota Motor Corp.’s namesake a year earlier. ...