Roku Said in Sale Talks, Including for Possible Media Tie-Up (1)

Roku Inc., the streaming video platform, is in talks to sell itself, people with knowledge of the matter said.

The San Jose, California-based company has been in discussions with at least one US media company about a potential combination, the people said, asking not to be identified because the information is private.

Roku’s shares rose as much as 24% in New York trading Friday. They were up 20% to $144.14 at 3:50 p.m., giving the company a market value of more than $21 billion.

No final decisions have been made on a potential sale, and there’s no certainty the ...