Privacy Fine Spurs Companies’ Compliance Asks: California Brief

Companies Rethink Calif. Cookie Tracking

Companies may want to reevaluate their policies around consumer cookie tracking and data sharing following a California penalty against Sling TV, attorneys say.

The $530,000 fine issued this fall over the company’s “confusing” and “hard to find” opt-out process for data sharing represents an aggressive California Consumer Privacy Act interpretation focused on easing the consumer experience, attorneys say. That could leave businesses with big technical issues and questions about how to handle cookie management.

Some say the settlement indicates that businesses should offer a singular method to block all shared data, while others contend the ...