Dr. Bronner’s Slams ‘Weak’ ESG System, Defying Trump-Era Retreat

Cult soap brand Dr. Bronner’s is quitting a well-known corporate responsibility program because its executives say the standards are too weak, marking a departure from companies watering down their goals to appease conservative activists.

The Vista, California-based brand won’t renew its B Corp certification when it expires in September after years of lobbying B Lab, the nonprofit behind the program, for more stringent requirements, according to a statement Tuesday.

The B Corp badge signals a company’s commitments to social and environmental goals and is coveted by those looking to reel in consumers seeking out ethical products. It’s held by thousands ...