23andMe Is Back as Nonprofit Aiming to Reach 100 Million Users

The founder of 23andMe Research Institute wants to reach 100 million users, an ambitious goal after the seller of DNA testing kits emerged from bankruptcy as a nonprofit.

23andMe has the DNA of about 13 million users who mailed in saliva samples in exchange for data about their genetic code. In an interview with Bloomberg’s The Circuit with Emily Chang, Anne Wojcicki said it needs to expand its customer base dramatically.

“To do things we want to do, particularly in an AI world, you want hundreds of millions” of users, she said.

Anne Wojcicki at 23andMe headquarters in Palo Alto, California.

Photographer: David Paul Morris/Bloomberg

23andMe and Wojcicki have gone through ...