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- Elite US disputes firm Quinn Emanuel is considering a rebrand to boost its UK business amid concerns its “aggressive persona” is scaring off potential clients. The “world’s most feared law firm” is weighing softening its image to attract FTSE 100 companies and steal market share from UK rivals, including Herbert Smith Freehills Kramer and Slaughter and May. “We’re just asking ourselves the question: is our branding, is our positioning, is it right? Who are the clients that we now ...
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