Bloomberg Law
Sept. 13, 2021, 10:00 AM

TED’s Legal Chief Shuns ‘Fashion Show’ in Picking Outside Firms

Ruiqi Chen
Ruiqi Chen

TED Conferences LLC is world famous for hosting quality presentations—but that’s not what the company is looking for in a good outside lawyer.

“I’ve once gone into a law firm where they brought in like nine partners to do the display, the fashion show,” says Nishat Ruiter, TED’s general counsel. “I don’t find that interesting.”

Instead, she prefers direct conversations—even one-on-one—that show the firm has the creativity, collaborative spirit and familiarity with TED that Ruiter seeks.

“I’ve had interviews with law firms where they’ve touted deals, and they’ve touted amounts of money that they’ve closed,” she said. “But when I’ve ...

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