Spotify Might Prove Two CEOs Are Better Than One: Beth Kowitt

Most people buy into the adage that two heads are better than one — except when it comes to the very top of corporations.

The idea that two people should run one company is, to put it mildly, widely unpopular. The “model is usually like watching a car crash in slow motion,” an analyst once told me. Looming over such reactions is a fear of power struggles, slowed decision-making and confusion about who really owns what.

But in the last week or so alone, three companies have defied the naysayers and named co-CEOs: Spotify Technology SA (Alex Norström and Gustav Söderström), Comcast Corp. (Brian Roberts ...