Sidley Austin advised New York-based private equity firm ZMC on its acquisition of Resonate, a provider of artificial intelligence powered consumer data and marketing intelligence used by companies to target their brands.
Cooley advised Resonate, which was founded in 2008 and says hundreds of leading brands and agencies use its platform and managed services. Terms of the transaction were not disclosed.
The Reston, Virginia-based company said its data set includes over 14,000 proprietary consumer attributes that describe individuals, including why they decide to buy, choose, advocate for, or abandon a brand or cause. It captures their sentiment and behavior as it evolves because of Covid-19, inflation, among other factors.
Resonate said ZMC’s investment will help it to accelerate its growth and customer acquisition and to expand its key technology and product offerings.
Sidley said its deal team included M&A and private equity partners Payom Pirahesh and Dan Clivner, among others.
The Cooley team was led by partners Mike Lincoln and Josh Holleman
To contact the correspondent on this story: Rick Mitchell in Paris at rmitchell@correspondent.bloomberglaw.com
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