Personal injury lawyers are preparing for the Super Bowl the way lots of large corporations are, by placing the final touches on a raft of offbeat, sometimes humorous TV ads.
Zombies, super heroes, and “Game of Thrones” parody characters who look like the “King in the North,” Robb Stark, are among the colorful characters in these ads.
In recent years, small-firm and solo practitioner personal injury attorneys across the country have banked that running Super Bowl ads—usually targeted through local network affiliate stations and not nationally—will bring in more clients.
“People pay more attention to Super Bowl ads, because they ...
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