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O’Melveny Advises Genstar on Brook + Whittle Buy From TruArc (1)

Nov. 23, 2021, 11:55 AMUpdated: Nov. 23, 2021, 4:15 PM

O’Melveny & Myers said it’s advising San Francisco-based private equity firm Genstar Capital on its acquisition of Brook + Whittle, a provider of sustainable labeling for consumer-product companies.

The seller was private equity firm TruArc Partners, according to a statement. Terms were not disclosed.

Weil, Gotshal & Manges advised TruArc and Brook + Whittle

Guilford, Connecticut-based Brook + Whittle, founded in 1995, says it provides pressure-sensitive labels, shrink sleeves, and flexible packaging. It supplies companies in consumer markets, including personal care, beverage, food, health care, and household products.

“We believe our expertise can help further unlock both organic and inorganic growth,” said David Golde, Genstar managing director. “We look forward to working with the company’s leadership team to execute on those initiatives and help drive innovation.”

(Adds Weil, Gotshal role in third paragraph.)

To contact the correspondent on this story: Rick Mitchell in Paris at rmitchell@correspondent.bloomberglaw.com
To contact the editor on this story: Chris Opfer in New York at copfer@bloomberglaw.com; John Hughes in Washington at jhughes@bloombergindustry.com