Mass Tort Marketer Hires Ex-LexShares CEO to Lead Funding Program

A large mass tort marketing firm has tapped litigation finance veteran Max Doyle to lead a growing program aimed directly at funders.

Consumer Attorney Marketing Group hired Doyle as chief strategy officer, the company said Tuesday. He will focus on expanding its funder program, which CAMG says now accounts for more than half of its business.

Marketers traditionally work for law firms pursuing mass tort and personal injury cases on behalf of millions of people claiming they have been harmed by large companies. Marketers create leads—people who want to join the suits as plaintiffs—by advertising on television, ...