Logan Paul’s Prime Sports Drink Sidesteps Bottler’s Breach Case

Jan. 16, 2025, 5:16 PM UTC

Prime Hydration LLC, the sports drink maker founded by influencer Logan Paul, scored a preliminary win in court Thursday against claims it wrongfully broke off a deal with a bottler.

A judge dismissed the dispute from Delaware’s Chancery Court on technical grounds, canceling a Jan. 21 hearing. The lawsuit, filed in August, said Prime and an affiliate repudiated their three-year agreement with Refresco Beverages US Inc. when the brand’s social media buzz began to wane. Prime touts promotional ties to WWE Inc., Kevin Durant, Patrick Mahomes, Aaron Judge, Arsenal FC, FC Barcelona, the Los Angeles Lakers, and other ...

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