Kraft Heinz Is Spending Millions to Climate-Proof Its Ketchup

Aug. 15, 2024, 8:00 AM UTC

For Heinz ketchup, nothing is more important than tomatoes. Sure, by calories, a tablespoon of the flagship condiment is 80% added sugar. But by weight — and frankly, by reputation — it’s Heinz Tomato Ketchup for a reason. Now some of those tomatoes are in peril from climate change.

The $5 billion-plus Heinz brand is critical to Kraft Heinz, the $42 billion packaged food giant that owns it. It produces 660 million bottles of ketchup each year, 300 million of them in the US. In a recent interview, Pedro Navio, the company’s North America president, referred to Heinz as its “powerhouse.” Kraft Heinz has also invested in organic and no-added-sugar versions — and ...

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