Holland & Knight Helps Franchise Equity Buy Georgica Auto Stake

Holland & Knight advised Franchise Equity Partners on the New York-based investment firm’s purchase of a minority share for $70 million in Georgica Auto Holdings, an automotive retail group with 23 franchises in the US Northeast.

Georgica dealerships represent brands from Volkswagen Group, Porsche Cars North America, General Motors, BMW Group, Jaguar Land Rover, Stellantis, Toyota USA, American Honda, and Subaru of America. They account for more than 20,000 new and used vehicle sales annually, totaling more than $1 billion in revenue, according to a statement.

Created a year ago, Franchise Equity Partners is an independently operated portfolio company of ...