Google Parent Alphabet Is Said to Shelve Its Interest in HubSpot

Google parent Alphabet Inc. has shelved efforts to acquire HubSpot Inc., according to people with knowledge of the matter, putting to bed the prospect of a takeover that would have ranked among the biggest of the year.

Alphabet had communicated its interest in a potential deal with HubSpot earlier this year, but the sides didn’t reach a point of detailed discussions around due diligence, said the people, who asked not to be identified discussing confidential matters.

A representative for Alphabet didn’t have an immediate comment. A HubSpot spokesperson declined to comment.

Any deal for HubSpot, with a market value ...