Gibson Dunn, Buchalter Stoke Platinum’s Buy of Mad Engine

Gibson, Dunn & Crutcher advised Platinum Equity on its acquisition of a controlling stake in apparel giant Mad Engine from affiliates of the company’s current ownership group, according to a statement.

Buchalter represented Mad Engine on the deal, which calls for the company’s existing shareholders and management to retain a “meaningful equity interest” and leadership roles, the statement said. No financial terms were disclosed.

Mad Engine designs, produces, and distributes apparel and accessories, managing a portfolio of licenses from brands including Disney, Warner Marvel, Star Wars, and others. Its products are sold through retailers including Walmart, Target, and Old Navy, as well as specialty retailers, e-commerce, and other outlets.

Platinum Equity partner Jacob Kotzubei said the company, which started small in 1987 in San Diego, has grown into a well-established platform in a highly fragmented industry, making it an ideal investment opportunity.

“We have great respect for everything Mad Engine has accomplished and our team is excited to help maximize the company’s potential,” he said.