Cooley Advises Riverwood on $32 Million Singapore Marketer Deal

Cooley said it advised Riverwood Capital, a tech-focused U.S. private equity firm, on its investment in Singapore-based digital marketing platform Insider.

Riverwood Capital led the $32 million Series C funding round for Insider, bringing the company’s total funding to date to $47 million. The latest round was joined by venture capital firms Sequoia and Wamda, and co-investment vehicle Endeavor Catalyst, according to a statement.

Insider said its platform features an artificial-intelligence-powered “intent engine” that uses over 15 algorithms. The platform gives enterprise marketers the ability to connect customer data across channels and systems, to make precise predictions about which customer segments are likely to convert, buy, and gauge other behavior, according to the company.

Insider said its customers include UNIQLO, Singapore Airlines, Samsung, Dominos, and IKEA, among others. It said it will use the additional capital to enhance its capabilities, add top-tier engineers to its research & development team, and invest in global sales and marketing.

Riverwood said it has raised over $3 billion in capital commitments since it was founded in 2008.