American Pastimes: Pricey Super Bowl Ads and Rich Lawyers

Feb. 9, 2023, 10:30 AM UTC

Welcome back to the Big Law Business column on the changing legal marketplace written by me, Roy Strom. Today, we look at the eerily similar growth in the cost of a Super Bowl ad and the profits generated by Kirkland & Ellis. Sign up to receive this column in your Inbox on Thursday mornings.

The 1985 season is memorable in Chicago as the last time the National Football League’s founding franchise, the Bears, won a championship.

It was also the first year law firm profits per partner were reported by The American Lawyer.

For Bears fans, it might ...

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