Amazon, Salesforce Resolve Lawsuits Over Consumer Data Patent

Amazon.com Inc. and Salesforce Inc. reached a deal to end lawsuits that the companies infringed on a Japanese inventor’s patented data technology.

Japan-based Keysoft Inc. alleged in a pair of complaints that the tech giants were infringing on data-based marketing technology registered under US Patent No. 8,271,315 by Keysoft CEO Yoshimitsu Kagiwada. Amazon and Salesforce allegedly integrated the technology, which aggregates consumer data to assist companies in developing targeted advertising, into its products that generated “hundreds of millions of dollars” in revenue. Keysoft sought compensatory and treble damages, according to the suits filed in February in the US District Court ...