After Budget Planes, EasyJet Founder Wants to Cut Crypto Costs

Sept. 8, 2025, 5:00 AM UTC

He pioneered low-cost aviation in Europe three decades ago with EasyJet Plc, growing it into one of the region’s largest airlines. Now Stelios Haji-Ioannou is trying to slash fees in a new industry: cryptocurrency trading.

The billionaire’s EasyGroup Ltd is set to launch EasyBitcoin this month after agreeing a brand licensing deal with a regulated trading platform called Uphold. EasyGroup will help fund the marketing, he said.

Stelios Haji-Ioannou
Source: Stelios Philanthropic Foundation

“I’m only doing it because the Trump second election has made it completely mainstream,” Haji-Ioannou said in a rare video interview from the Greek island of Spetses, where the 58-year-old ...

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