Abercrombie Is Running Late to the Altar: Leticia Miranda

Abercrombie & Fitch Co. has arrived late to the bridal party.

The casual fashion retailer announced it’s dipping its toes into the wedding business with a new collection of more than 100 pieces for brides, bridesmaids and guests that range from $80 to $180. There are options that can be worn for all the union festivities, from the bridal shower to the honeymoon.

At first glance, Abercrombie and bridal wear seems like a match made in heaven. The retailer is finally seeing the payoff from its several-years-long turnaround strategy to bring the fading brand into a new era of fashion. ...