Bloomberg Law
May 1, 2019, 3:10 PMUpdated: May 1, 2019, 7:12 PM

New ABA Membership Strategy Aims to Reverse Slide (1)

Melissa Heelan Stanzione
Melissa Heelan Stanzione

The American Bar Association’s new look and membership model are the result of years of strategizing aimed at reversing declining membership and revenue.

The ABA hopes to attract more than 83,000 dues-paying members over the first four years of the new approach that offers a simpler payment structure, more continuing legal education courses, and access to its legal practice divisions at no extra cost.

“We realized we need to do things differently, including articulating our value propositions better,” to help turn things around, ABA Executive Director Jack Rives said of the effort that includes a new logo and took effect ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.