L’Occitane International SA’s Sol de Janeiro skincare brand recently pulled an April Fool’s joke, riffing on social media concerns that one of its creams attracted spiders.
Investors would be forgiven for thinking that $6.4 billion bid from owner Reinold Geiger to take the company private is a teaser too.
The HK$34-per-share ($4.35) offer for the company that owns L’Occitane fragrances and skincare line Elemis is far from being a knockout, and minority investors deserve more. Whether they have the power to extract something better is another matter.
The bid for the shares he does not already own equates to a ...
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